Men’s accessory and lifestyle trade show ‘Detail London’ launches
Borne out of a prospering market: Detail is a new and unique men’s trade show that is solely dedicated to accessories and lifestyle products. Launching in London this February, the show strives to provide a well-edited collection of both new and existing sought-after brands with a platform to showcase their wares to cultivated buyers and press associates alike. Accessories and lifestyle specific, Detail gives this sector of the market a focus and identity that aims to help both buyer and seller realise opportunities currently marginalised. With a background in retail (Drooghi director) and wholesale (One Percenter Showroom owner), organiser Jared Horn understands the requirements of both sides of the table, and in Detail has created a show with an overall aesthetic where these necessities can be met and new business can be created.
Jared says: “I think that a lot of menswear stores are starting to offer more and more in the way of accessories and lifestyle products not only as a stream of revenue but as a way differentiating themselves from other stores. It’s a really prosperous market right now and I felt that it needed a specific platform to give these type of brands that come under this umbrella a chance to shine”. From watches, socks, cashmere and bags to paper products, umbrellas, bike lights, blankets and more, the event will host up to 30 high quality and original exhibitors. Brands exhibiting this season include Marcus De, Iconic, South Lane, Johnstons of Elgin, Midori, Morrows Socks Veras, Drakes of London, Oxford Socks, Il Bussetto, Chapman Bags, London Undercover, Field Notes, Pendleton, Mr NN, DS& Durga, Schiesser, Bookman Lights, General Knot & Co and Knight Mills.
Detail London will be taking place February 5th and 6th 2014 at Crypt on the Green, Clerkenwell Close, EC1 R 0EZ.