THE BUREAU : THE ART OF ENCHANTMENT
A modern boutique office with views to the Eiffel Tower
Paris is one of my favourites places to make new discoveries. Less than a couple of months ago, at the end of May, I had the chance to visit The Bureau, a modern ‘boutique office’ combining the services of the best business centers, the atmosphere of a great hotel and the community feel of a co-working space. A beautiful space located in a gorgeous Art deco building overlooking the Seine and the Eiffel Tower close to the chic cocktail bar Monsieur Mouche.
The Bureau is a sort of modern club where members (a band of happy few) could enjoy a sober but chic interior design inspired by a mix of well-combined styles: the North-American and Scandinavian for the bureau and Parisian for the collective space on the ground floor and the café-restaurant which serves breakfast and lunch every day and functions as a wine bar in the evening. Outside, a Mediterranean style terrace with olive trees is just the perfect spot for a meal or a drink.
The Bureau exudes the chic nonchalant style of an English club, the modernity of a contemporary co-working in New York, a touch of Italian warmth and the chic French touch – sophisticated and attentive to details.
Whether members choose closed offices or open space workdesks, they have access to fully equipped meeting and conference rooms, a ‘Deal Room’ for contract negotiations, a gym, a restaurant with an art deco dining room, ultra high-speed internet access, unlimited access to the building 24/7,a program of cultural events, a conciergerie service – and Paris’ chicest pétanque field…
A design interior concept with the signature of the Atelier MKD of Marika Dru and The Socialite Family
The Atelier MKD of Marika Dru, that worked in collaboration with The Socialite Family for the selection of the furniture (among them some made to measure pieces created by Italian ateliers and a lovely convertible pool table), is responsible for the conception of this great interior design.
Marika worked intensely to assure the fluidity of the space with a particular attention to the treatment of the light. Another detail that captured my attention was the use of terrazzo, a construction material composed by fragments of natural rock and colored marble agglomerated recovered at the end of the 90s by the universes of architecture and decoration, that began to use it in interior design with an image of luxury and elitism.
Marika Dru from Atelier MKD explains: “When designing The Bureau, we spent a lot of time studying what makes people happy at work and tried to develop our concept about an interpretation of what the ideal office would feel like”. For that, she counted on the advice and support of the two founders of the project: Rasmus Michau and Laurent Geneslay.
A place with a soul
However, The Bureau is not just another chic Parisian place, this place has a soul. During almost two hours I had the chance to experience The Bureau’s atmosphere, it is there where I truly understood the modern concept of natural elegance, simple but sophisticated. It is there where the statement of Coco Chanel ‘style endures’ acquires a real sense because this place preaches style versus “bling bling”. The Bureau in Paris is definitely just a breath of fresh air, it is the place to be.
Cultivating the art of enchantment
The Bureau cultivates also the art of enchantment, a factor that is at the core of strategies of luxury and premium brands.Enchanting clients has become a challenge that requires the appropriate management. After my disenchantement with the values and old-fashiones codes of some luxury Parisian managers, I am happy to discover that there is a new and modern management (in this case under the leadership of Rasmus Michau and Laurent Geneslay) who is capable of enchanting me. It comforts me to think that there are inspirational and creative people capable of creating an space analyzing which are the things that influence people’s happiness. It is all there.
At The Bureau the art of enchantment is cultivated in every single detail, including the good service of a smiling staff, not arrogant or pretentious but nice and devoted to offer you a good service. I will also underline how The Bureau has made possible to every visitor to live a transcendent and memorable multi sensorial experience by interpelling the 5 senses: the sight (with a beautiful decoration and works of contemporary art), the smell (with aromatized candles and a lovey aroma, even the bathroom smells well!); the taste (with a cuisine under the commands of the chef Luca Laffi (ex La Corte, Thoumieux)); the sound (with private concerts and the magic of hearing great personalities such as the CEO of Clarins in an extraordinary program of conferences) and the touch (with a decoration that plays with textures).
Will Monday become the new Friday?
The exhibition of contemporary art work, flower arrangements as the ones of @lesjumeauxfleuristes, the support initiatives to respect the Planet and a program of cultural events (including concerts, projections such as the documentary “A Plastic Ocean” by INSANE IN THE RAIN and amazing conferences) offer this final touch… I simply can’t stop asking myself: with all that, will Monday become the new Friday?
The Bureau revolution : the smile
To begin with if you want to become a member of this great club you will have to respect some courtesy rules to work in good harmony. Smiling when you say hello is at the top of the list. In the City of Lights, considered as one of the most unpleasant European capitals by tourists questioned by Tripadvisor, The Bureau is making Paris smile!
After Coco Chanel revolutionised the world of fashion by liberating women from the corset or inviting women to get suntanned, it is the time of a new revolution: the smile. As Alexandre Dubarry states in the site of his consulting firm :” I sincerely believe that a warm welcome is contagious”. So if you plan to visit The Bureau, then I advise you to practice first in front of the mirror to give your warmest smile because there the competition is tough.
The first to set an example is one of the co-founders of this space who I briefly met there: Rasmus Michau. This tall blond French-Danish with an education in Sciences Po and INSEAD is a serial entrepreneur. He left Loréal to stablish with Olivier Van Temsche (founder of the great e-commerce www.thecools.com with headquarters in New York) the Societé du Bonheur (the Joy Society), responsible or organizing memorable parties at the garden of Bagatelle.
Both of them promoted their parties – while spread joy among their followers – with a funny collection of videos. I specially liked the one where they appear dressed with white bathrobes dancing in the streets of Paris, it is so funny! This video could had inspired the renowned fashion photographer Mario Testino for his towel series where he captures great personalities of today fashion and culture scene. Who knows….
After the Societé du Bonheur, Rasmus Michau created his own event communication society (Hmmm !) and opened one of the biggest nightclubs in Paris, the Cirque Paradis, that late become the Cirque Bonheur.
Rasmus Michau, baptized once as King of the Parisian Night, has a great experience in make people enjoy and as one of the leaders of The Bureau “reign” preaches: “Good work. Good life”. Ra has already a large group of adorers. Part of the roots of Monsieur Michau are in Denmark, a country that according to the Social Progress Index (SPI) is the best nation in the world based on the quality of life it offers… I can’t only say why but he has arran pleasant atmosphere.
The Bureau : you have really enchanted me
Chez Michau (as at Chez Michou, a renowned Parisian cabaret) experience and joy are two essential ingredients. So pay attention to the news because The Bureau (even in a short life) will become another mythical Parisian spot mixing modernity, creativity and surprise just as did the concept store Colette.This spot has such a great mixture of ingredients that I can only tell you that even in a grey and cold day in Paris I think I would always feel happy in this warming, welcoming, cozy and relaxed atmosphere. They are like the sun. Could you the Parisian branck of The Cools tribe? So thank you for letting me experience the atmosphere at The Bureau, you have really enchanted me.